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Whiskymag 137 July _Aug 2016

Chivas Brothers Limited

Chivas Regal Scotch Whisky

Chivas Bros Deluxe Blended Scotch Principle Brands

Chivas Regal 12 year old

Chivas Regal 18 year old  

Chivas Regal 18 year old

Royal Salute 21 Year Old

Royal Salute Hundred Cask Selection

Royal Salute 38 Year Old

 

Chivas Brothers Limited

In 1836 James Chivas became an assistant in William Edward's busy grocery store on Castle Street Aberdeen, selling fine foods, beverages, wines, and spirits. It was here that James learned the value of giving customers high quality and superior service at keen prices.

 

At some point in 1838 the company moved to larger premises on King Street, however William Edward passed away three years later (1841) and James acquired the business and went in to partnership with Charles Stewart, another Aberdeen merchant, becoming the partnership Stewart & Chivas.

 

Concentrating on the wines and spirits they began to bottle their own blend of Scotch whiskies. Their first brand, Royal Glen Dee, proved highly popular, and the firm's reputation as blenders of fine Scotch whiskies soon spread. It was around this time that James began laying down stocks of the finest Scotch whiskies with a vision of creating the world's finest blend.

 

Queen Victoria began entertaining guests at her Scottish Balmoral Estate in 1842. The Royal Household requested many deliveries from the King Street shop. In 1843 this popularity was to earn James Chivas a Royal Warrant, appointing him "Purveyor of Grocery to Her Majesty." This was just the first of many Royal Warrants to be granted to the firm over the following years.

 

Stewart & Chivas remained until 1857 when it was dissolved. James then went into partnership with his brother John and became Chivas Brothers, however John passed away in 1862.

 

During 1879 a branch of the shop was opened in fashionable Union Place, in the west end of Aberdeen. James taught his eldest son Alexander in the skills of the business, making him the manager of the Union Place branch.

 

While the grocery shops continued to thrive, it was Chivas Brothers' blended whiskies that exceeded all expectations. New brands like, Magna Charta, Loch Nevis and Royal Strathythan were introduced, which successfully brought in orders from all over the British Empire.

 

Alexander maintained the Chivas Brothers' philosophy of quality blending, after James Chivas passed away in 1886, and instilled all his employees with the importance of aging stocks of the best Scotch whiskies to ensure a continuing supply for the future.

 

When Alexander passed away, at the age of 37, the business went to Alexander's former clerk, Alexander Smith. With his partner, Charles Stewart Howard, they promptly set about creating a blend that would live up to the exceptional standards set by James Chivas nearly half a century earlier. The result was -Chivas Regal.

 

During the early 1900’s America was bursting with energy and optimism. Construction was expanding and New York was fast catching up with London, as the theatre capital of the world,

 

Chivas Regal entered the market in the early autumn of 1909 and by December 1909, the Chivas Brothers agents were already requesting more stock of Chivas Regal.  

 

Originally the brand lacked the outward, luxury presentation that American consumers were looking for. However this was soon re-solved by the development of the distinctive packaging, the silver carton indented with heraldic symbols that remain to this day.

 

At some point in 1920 William Mitchell joined the partnership which continued until 1935 when it was dissolved and the company became a limited liability company registered as Chivas Brothers Ltd.

 

In 1949 Chivas Brothers became part of The Canadian giant Seagrams  

 

Speyside is the perfect location to produce the smooth, rounded malt whiskies that lie at the heart of the Chivas Regal blend. One of the most important of these Speyside malts is Strathisla.

 

The malt whisky produced has always been essential to ensure the rich and generous taste of Chivas Regal. This, and many other fine malts from throughout Scotland, are brought together with the highest quality grain whiskies to produce Chivas Regal.

 

Chivas never actually owned the distillery themselves. Finally in 1950, the company was finally able to purchase the distillery – thereby safeguarding the precious stocks of Strathisla single malt whisky for Chivas Regal.

 

 

Chivas Regal 12-year-old Scotch Whisky

Colour: ~ Radiant warm amber.

 

Nose: ~ An aromatic infusion of wild herbs, heather, honey and orchard fruits.

 

Taste: ~ Round and creamy on the palate,  honey and ripe apples, with vanilla, hazelnut and butterscotch notes.

 

Finish: ~ Rich and lingering.

 

Chivas Regal 18-year-old Scotch Whisky

 

Colour: ~ Intense dark amber

 

Nose: ~ Multi-layered aromas of dried fruits, spice and buttery toffee.

 

Taste: ~ Exceptionally rich and smooth. A velvety dark chocolate palate with elegant floral notes and a wisp of sweet mellow smokiness.

 

Finish: ~ A magnificently long warm and memorable finish.

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