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Whiskymag 137 July _Aug 2016

Famous Grouse Scotch Whisky

Principle Brands Blended Scotch Whisky

The Famous Grouse Finest

The Black Grouse

The Grouse Gold Reserve


Mathew Gloag & Son History

The Grocer and wine merchant Mathew Gloag & Son was founded in Perth in 1800 Quickly adding whiskies to his range. Buying directly from various highland distilleries they built up a reputation in both wines and whisky.


In 1842 Mathew Gloag & Son supplies the wine for a banquet held in honour of Queen Victoria on her first visit to Perth.


During1860 the business passed to Mathew’s son, William B Gloag, and then onto his nephew, Mathew in 1896.


At some point under William’s control the firm started blending whiskies


When Mathew takes over he creates a blended whisky called the Grouse brand.


Mathew’s daughter Phillippa draws the Red grouse that is to become the world famous label and trademark.


By 1905 the whisky has become so popular and is referred to as the famous grouse that Mathew decides to add the word ”Famous” to the name so “The Famous Grouse” brand is born


During 1907 The Famous Grouse whisky has become so successful, the company has to relocate to bigger purpose built premises at Bordeaux House in Perth..


In 1910 Mathew retires and his son Mathew William Gloag, commonly known as “willie” takes over the business. He works hard to promote The Famous Grouse brand both in the UK and overseas. By 1935 a bonded warehouse and bottling plant had been added to the firms facilities.


On Willie’s death his son Mathew Fredrick Gloag takes over in 1947.and continues work in both the home and export markets. His son Mathew I Gloag joins the firm in 1967.


Mathew Gloag & son are acquired by Highland Distillers in 1970 that see The Famous Grouse as a major brand to promote; At the time of the acquisition sales were about 90,000 by 1979 they had risen to over one million.


By 1980 The Famous Grouse becomes Scotland’s Favourite whisky.


The Famous Grouse is awarded a Royal Warrant in 1984.


2002 The Famous Grouse Experience opens at the Glenturret Distillery in Crief providing interactive distillery displays. The centre wins a BAFTA interactive award.


2006 Three million cases of The Famous Grouse have been exported.


Tasting Notes

The Famous Grouse Finest Blend Scotch Whisky


The unmistakably smooth blend marries the finest malt whiskies with superb grain whiskies. The result is a full, golden, bright colour and a perfect balance of flavours, with a hint of citrus that provide the distinctively long, clean finish.


Availbility All Markets


The Black Grouse Scotch Whisky


Combining the famous blend with specially selected Islay malts has created a rich, dark, russet whisky with a rich, soft, smoky nose.


On the palate, the peaty character comes through in spice and dried fruit flavours, and smoky oak that leaves a long, aromatic finish.


Main markets:

Sweden, Finland, Norway, Denmark, South Africa, Estonia, The Netherlands, Germany and Global travel retail


The Famous Grouse Gold Reserve Scotch Whisky


The selected malt (including Macallan and Highland Park) and grain whiskies have been matured for 12 years before blending.


Rich, fruity and oaky tast that is fully flavoured.

The finish is clean, medium to dry.

The finish doesn’t disappoint - clean and medium-dry to the last.

Main markets: Benelux Greece, Germany, Portugal, UK


Glenturret Distillery, Crieff, Perthshire PH7 4HA

Tel: +44 (0)1764 656565


Glenturret Distillery Visitor Centre Information


Please contact the distillery to confirm details before travelling


Contact +44 (0)17644 656565