Jack Daniels Visitor Centre

The Jack Daniel Distillery Tour

LOCATION:

Lynchburg (pop. 361), Tenn. The Jack Daniel Distillery is located 70 miles southeast of Nashville. Take I-24 east to Route 55 (exit 111). Take Route 55 through Tullahoma to Lynchburg. Or, from I-65, take US 64 through Fayetteville to Lynchburg and Route 55 through Lynchburg to the distillery.

BACKGROUND:

Every year about 250,000 people tour the distillery and visit the small town of Lynchburg. In any two-month period, visitors from all 50 states and over 30 foreign countries will stop by to see where their favourite whiskey is made and to meet the people they have come to know through Jack Daniel’s advertising campaign.

TOUR SCHEDULE:

Guided tours are available, free of charge, 9 a.m. through 4:30 p.m., seven days a week except Thanksgiving Day, Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day.

TOUR HIGHLIGHTS:

A barrelhouse holding more than 20,000 barrels of whiskey-- each holding about 50 gallons and weighing more than 400 pounds
.
The rickyard where cords of hard sugar maple wood are burned to make the famous charcoal used to mellow the whiskey drop by drop.
 
The underground cave spring -- the source of the iron-free water that runs at a constant 56 degrees.

The whiskey making process, including the whiskey stills, the fermenting tanks and the charcoal-mellowing vats.

Jack Daniel’s first office.

The White Rabbit Saloon, a reconstruction of a saloon Mr. Jack operated in Lynchburg before the advent of Prohibition.

OTHER LYNCHBURG ATTRACTIONS:

The Old Moore County Jail.
 
Any jailhouse with potted geraniums on the front porch must be a sign of a law-abiding community. It is now the site of the Moore County Jail Museum.

Jack Daniel’s Gravesite.
In the Lynchburg cemetery, Mr. Jack’s grave is adorned with two cast-iron chairs originally placed there for local ladies who mourned the passing of Lynchburg’s most eligible bachelor.

Miss Mary Bobo’s Boarding House.

Built in 1867, the boarding house was run by Miss Mary Bobo from 1908 until her death in 1983 -- just shy of her 102nd birthday. The boarding house still serves a family-style midday meal every day except Sunday. Mr. Jack’s great-grandniece, Miss Lynne Tolley, is the proprietress.

The Lynchburg Hardware and General Store. 

A gathering place where the local folks discuss the latest news, challenge friends to a game of checkers and enjoy a 10-cent Coca-Cola. Jack Daniel’s nephew, Lem Motlow, opened the store to earn a living during Prohibition. Many historic general store and hardware items from that era are on display, along with a full line of Jack Daniel’s merchandise.

The Moore County Courthouse.

Built in 1885 by local people using bricks made in Moore County. The bright red courthouse is the picturesque centrepiece of the downtown square.

Local merchants and shops.
 
The local merchants are happy and proud to welcome visitors.